Melbourne's Prettiest Bake-to-Order Cupcakes
Handcrafted with love in Melbourne, each cupcake tells a sweet story that brings joy to your special moments.
Our Sweet Story
SweetStory was born from a simple belief: that every special moment deserves a beautiful, delicious cupcake. What started as a passion project in a small Melbourne kitchen has grown into a beloved local business that brings joy to families across South and South-Eastern Melbourne.
We specialize in bake-to-order cupcakes because we believe freshness makes all the difference. Unlike mass-produced treats, our cupcakes are crafted individually with attention to detail, ensuring each one is a work of art that tastes as good as it looks.
From delicate floral designs to elegant swirls, every cupcake tells a story. Whether you're celebrating a birthday, anniversary, or just want to treat yourself, we're here to make your moments sweeter.
What We Stand For
Our values guide everything we do, from ingredient selection to customer service.
Made with Love
Every cupcake is crafted with passion and attention to detail, ensuring each bite tells a sweet story.
Premium Quality
We use only the finest ingredients to create cupcakes that taste as good as they look.
Fresh to Order
We never bake in advance. Your cupcakes are made fresh on your requested date for maximum freshness.
Community Focused
Supporting local Melbourne families and businesses with our handcrafted treats.
Meet Our Team
The passionate bakers behind your favorite cupcakes.
Sarah Johnson
Head Baker & Founder
With over 10 years of baking experience, Sarah started SweetStory to share her love of beautiful, delicious cupcakes with Melbourne families.
Proudly Melbourne Made
Based in Clyde North, we're proud to be part of Melbourne's vibrant food scene. Our cupcakes are baked fresh in our local kitchen and delivered throughout South and South-Eastern Melbourne.
We love being part of the local community and supporting other Melbourne businesses. When you choose SweetStory, you're supporting local artisans and keeping the Melbourne food scene vibrant and diverse.
Visit Our Kitchen
Pickup available from our Clyde North location
By appointment only - please call ahead
Ready to Taste the Difference?
Experience the SweetStory difference with our beautiful, bake-to-order cupcakes.